So. Who else is with me that mini cooking videos are about the most addictive thing running on Facebook? Over the last few weeks, I haven’t been able to close the damn things down. Everything is melty and gooey because everything either has chocolate or cheese in it. And everything seems like it takes 15 seconds to make.
If you haven’t seen one of these videos, let me explain. They are less-than-a-minute wonders that people have been sharing on their Facebook pages. Each video is broken into ridiculously easy steps for how to make a particular dish. They start with raw ingredients, like say several strips of bacon (bacon is another major player in these videos). Then they’ll show someone cutting the bacon into 2-inch pieces and placing them on a sheet and putting them in the oven until they crisp. Then using the crisp bacon pieces as chips to spoon up guacamole. Voilà, done.
Here’s another example. Start with batter on two slots of a waffle iron. Crack an egg on the third slot, place bacon on the fourth. Grill. Then put Velveeta cheese on each of the waffles. Top one waffle with egg and bacon, then crown with the second waffle to make a sandwich. Then pour maple syrup over the whole thing. Slice in half and voilà.
The most compelling thing about these videos is this final slice or scoop. Everything is steaming and glorious. You can see all the layers intact inside the creation and every one is decadent. Take the “better than sex” brownie video. It starts with spreading cookie dough at the bottom of an 8 x 8-inch pan. Then topping that layer with double-stuffed Oreos, then topping those with brownie mix. Bake at 350 degrees for 30 minutes. And then the all-important slice and lift and you see all of that decadence packed on top of itself.
They do this with lasagnas. They’re big into lasagnas. They also like using Pillsbury’s bread in a can. And pull-apart bread is huge. There is a caramel pumpkin pull-apart bread video that will make you weep.
To top it all off, all of these videos are matched with the most hilariously bad music. Part big band, part X-rated adult video soundtrack, the music is as cheesy as the food. And somehow it makes it even better.
Of course, every one of these dishes has about one thousand million calories. And, hello, there is nothing natural about them. In fact, many of the videos start with shots of the packaged food you’ll need to put the recipes together. And as for their practicality, who knows. I was showing my husband a video yesterday and he was aghast. The video involves making spinach-artichoke dip. Then you take a baguette and cut out the crumb inside and stuff the dip inside the bread. Swipe it all with garlic butter and bake for 15 minutes. The shot of them pulling out a slice of that gooey bread, man, it’s good stuff.
But my husband, no, he was not impressed. “First off,” he said, “French bread is crusty and you’re pulling out the soft stuff, so all you’re going to do is cut your mouth. And, when you do bite down, all that dip is just going to shoot all over your hands. It’s stupid.”
I needed to watch the video about six more times before I was willing to admit he might be right.
But these videos, it’s not so much about the actual recipe. It’s good enough just to watch the video because somehow those 15 seconds fill you up in an important way. It’s like learning life hacks for food. It’s not as if you’re ever going to really do them — for example, I’m never going to embed magnets in two small sponges so I can have an easier time cleaning out a narrow vase — but it’s neat to know what you could do if you wanted to.
Anyway, I can definitely suggest checking them out. Just Google BuzzFeed food videos. My only suggestion is you do so on a full stomach.